Carnegie, Hattie

Dates of operation: 1919 – 1970s 1939 – 1970s for jewelry

Hattie Carnegie was an innovative fashion expert credited with the iconic “little Carnegie suit.” She was a visionary and a superb businesswoman who knew how to market her fashions, how to recognize and employ talented designers, and how to build a first-class fashion house. Carnegie had a strong fashion aesthetic, and she insisted her designers follow her lead. The following excerpt from the book Hattie Carnegie Jewelry Her Life and Legacy by Georgiana McCall describes her relationship with the inhouse designers.

Hattie Carnegie would often pop in on her designers to drape muslin on mannequins or shrill “No, take off all that junk!” She insisted that clothes be simple – “well both complicated and simple.”

McCall, Georgiana. Hattie Carnegie Jewelry: Her Life and Legacy. Atglen, PA: Schiffer Publishing Ltd., 2005. p. 13.

The early jewelry designs were signed HC in a diamond shaped cartouche. Most Carnegie jewelry in the collectible market today is signed Hattie Carnegie in script on an oval cartouche with or without the copyright symbol or Carnegie in script. Many pieces were unsigned and sold with a paper label.

It is unclear if the talented fashion designers Carnegie employed designed the early jewelry. The book American Costume Jewelry Art & Industry, 1935 – 1950 A-M by Carla Ginelli Brunialti & Roberto Brunialti, a well-researched book that relies on undisputed documentation from magazines and vintage advertising, discusses early Carnegie jewelry designs.

The only jewelry designer, known on the basis of documentation of the time, was Michael Paul who worked for Hattie Carnegie during the 1940s until 1949.

Brunialti, Carla Ginelli and Roberto. American Costume Jewelry Art & Industry, 1935 – 1950 Volumes A – M. Atglen, PA: Schiffer Publishing Ltd., 2008. p. 74.

Another name associated with early Carnegie jewelry is Carnegie’s nephew Irving Apisdorf. It is believed he was involved in the Carnegie jewelry department, but it is not clear if he personally designed the jewelry or acted in the capacity as a director who selected jewelry designs to carry the Carnegie name.

Much of the Carnegie jewelry found in the collectible marketplace today was made by jobbers. These are jewelry manufacturers who designed and marketed jewelry made in their factory. A customer would select a design, place an order (possibly with some modifications), and then have the jobber make the product and mark it with the Carnegie name or attach a removable Carnegie paper label.

The book Hattie Carnegie Jewelry Her Life and Legacy by Georgiana McCall provides interesting information on the identity one of Carnegie’s jewelry designers/manufacturers. She writes,

Designer Daniel Kasoff and his son, Larry, designed and sold jewelry under the name “Florenza.” The Kasoffs’ wholesale customers included Weiss, Kramer, Coro, Capri, Revlon, and, yes, Hattie Carnegie. Clients would tell the Kasoffs what they wanted and the items would be designed, manufactured, and stamped with their own individual logo.

McCall p.22

Before her death in 1956 at the age of 70, Carnegie exserted her aesthetic on the jewelry designs selected for her brand. After her death design directors filled that role for both fashions and for jewelry, without the vision and input of Ms. Carnegie. In the early 1960s Kenneth J. Lane accepted the position of design director for all of Carnegie including their fashion, fragrance, and accessories division. He writes about his time there in his autobiography Faking It.

Ironically, I became very involved with their jewelry division and met all the people who had factories in Providence and New York. Larry Joseph, who headed Hattie Carnegie costume jewelry, was a very difficult, tough guy who taught me a great deal. …Larry and I fought like mad, but I think we respected each other.  Working with Hattie Carnegie was really my education for producing jewelry and learning all the aspects of manufacturing.

Lane, Kenneth Jay, and Harrice Simmons Miller. Faking It. New York, NY: Harry N. Abrams, Inc., 1996. p.24.

This excerpt reveals several interesting aspects of Carnegie jewelry design and manufacturing in the early 1960s.

  • First, Carnegie jewelry was produced by multiple factories in Providence, Rhodes Island and New York City. The use of multiple manufacturers explains the scarcity of identifiable Carnegie brand traits.
  • Next, the head of the costume jewelry division, Larry Joseph, was well versed in manufacturing techniques and design resources, so he was able to select quality jewelry for the Carnegie brand. He helped Kenneth Lane understand the processes.
  • Finally, Kenneth Lane’s design style guided Joseph’s jewelry selections at this time. Lane was the overall design director. This influence explains the similarities between 1960s Carnegie jewelry and Kenneth Lane jewelry.

Carnegie jewelry designs were often whimsical figural pins, good quality beads, and elegant evening sets. Many pieces were unsigned and sold with paper labels, so the signed Carnegie jewelry is scarce in the collectible market. Unfortunately, some designs have been reproduced, so carefully research any high-end Carnegie designs for authenticity prior to purchasing. The signed pieces command higher values today.

Brand Trait: Most Carnegie figural designs are three-dimensional.

Carnegie’s prominence in the history of fashion elevates the Carnegie name for collectors. However, since the design of Carnegie jewelry passed through the hands of many design directors, select Carnegie jewelry with distinctive, memorable designs. Some of her iconic designs include:

  • An Asian princess and standing Asian figures
  • Resin figural designs especially the Lion in the Grass, Elephant in the Grass, Swan with feathers, Boy riding a Dolphin and the Mermaid pin
  • African animals especially the Antelope, Anteater and various Lion designs
  • Floral designs incorporating Dynel, a brush-like fiber, in the design
  • Adorable bug pins
  • Elegant necklace, bracelet and earrings sets
  • Egyptian designs some dating to the early 1970s

The following gallery of Carnegie jewelry is a limited, eclectic collection. Since there are few consistent brand traits the descriptions rely on the six basic design elements identified in Chapter One – shape, line, color, contrast, visual weight, and balance. All of the jewelry shown is signed.

Figural Pins

Pins/Bracelet

Sets

Brand Trait: Carnegie designs often include high-end details.

Author’s Note: The Carnegie set shown above is a marriage. The necklace was purchased separately. It would be an easy fix to change the blue stones to clear stones. However, it is fine just as it is. A design group often includes variations in design.

Beads/Earrings

Hattie Carnegie’s business model was to provide well-made, detailed designs with classic, simple lines. The jewelry bearing the Carnegie mark was selected to coordinate with this vision. Imagine a brown suit with the orange and black burro pinned to the lapel, or an elegant black dress with the sparkling Carnegie hugs and kisses necklace decorating the neckline. Look for distinctive Carnegie designs, signed Carnegie designs, and Carnegie designs with beautiful, expensive details.