Trifari

Trifari is the last classically collectible brand featured in Chapter Two, Part I. Trifari produced well-designed and manufactured costume jewelry designs over several decades. They were able to endure because of their solid business practices. The following history of Trifari is presented based on five business practices shared by the successful brands shown in Chapter Two, Part I.

Trifari’s founder(s) had a passion for jewelry design and manufacturing.

In 1912 Gustavo Trifari started his own jewelry business. He was soon joined by Leo F. Krussman in 1918 and Carl M. Fishel in 1925. At this time the company was named Trifari, Krussman & Fishel (KTF.). Trifari chose his partners carefully. Each brought essential skills to the new company that helped it to succeed and grow. Gustavo Trifari was a trained goldsmith and the first designer for the company. It was an easy decision to partner with Leo Krussman, a superb salesman. As the company grew Trifari and Krussman partnered with Carl Fishel who was responsible for the marketing and other business tasks. (Information from Brunialti, Carla Ginelli and Roberto. American Costume Jewelry Art & Industry, 1935 – 1950 Volumes A – M and N – Z. Atglen, PA: Schiffer Publishing Ltd., 2008. page 58.)

In 1930, the partners made a brilliant decision to hire Alfred Philippe as a designer. He remained with the company until his retirement in 1968. Although Philippe is credited with the successful Trifari “look” during those years, former CEO Irving Wolf explains that the success of Trifari’s designs was also a team effort.

Mr. Philippe had come to Trifari from the world of fine jewelry, and brought this heightened sensibility to his costume jewelry designs. Even though, in most cases, his name appears on the patents, the design department was definitely a collaborative effort, and credit should be given to the other talented designers who worked with Mr. Philippe.

Corwin, Susan Simon. Irving Wolf and Trifari A View from the Top. Vintage Fashion & Costume Jewelry Vol. 16, No. 3: Lucille Tempesta Publisher, 2006. Pages 7-8.

Trifari exercised integrity in their business practices.

Trifari showed integrity in several ways. First, the company contributed to the community.

Trifari was the first company to make a sizable monetary contribution to the Brown Medical School.

Corwin, p. 10

The Trifari company showed their patriotism by converting some of its manufacturing facility to make components for the Navy during World War II. (Brunialti, p. 59)

Author’s Note: From family history I know Trifari stood by the quality of their products. My mother sent a prized Trifari watch back to Trifari to fix a broken band. The watch was not new, so the original band design was unavailable. Trifari, without complaint or excuses, replaced the band with a comparable design free of charge.

Trifari Watch from the 1960s. The green face is signed Trifari. The band is a “free” replacement.
The replacement band is signed GERMANY BASEMETAL.

Innovation was an integral part of Trifari’s business model.

Two examples of Trifari’s dedication to innovative manufacturing are the development of Trifanium and the creation of high-quality plating solutions.

The name Trifanium appears in many Trifari advertisements stressing its importance in promoting Trifari as the premier costume jewelry brand. For example, the 1964 Trifari Christmas advertisement highlights Trifanium as a desirable quality.

Trifari’s Christmas Collection in golden-toned Trifanium with simulated pearls, some flicked with rhinestones.

Trifari 1964 advertisement
Trifari set shown in the 1964 Advertisement

Irving Wolf provides additional insight into the definition of Trifanium.

…Trifanium is the name for a special alloyed casting metal used by Trifari to create the cast pieces for their jewelry. The Trifanium castings were then filed, polished, and plated.

Corwin pages 7-8

Trifanium was developed after the war in 1947 when the company no longer needed to use sterling silver for their designs.

In addition to Trifanium, Trifari created excellent plating solutions. Irving Wolf explains:

Trifari developed its own plating solutions for both gold and rhodium colors. The gold plating solution contained real gold and was applied much thicker than the industry standards. While some gold jewelry had a finish 1 millionth of an inch thick, Trifari’s was 8 millionths of an inch thick.

Corwin, p. 10

Plating solutions were expensive and essential to the long-lasting life of Trifari jewelry. Irving Wolf reveals that Trifari plating solutions were so good they them to other brands. (Corwin, p. 10.)

Year after year, Trifari produced distinctive, recognizable jewelry designs.

Trifari jewelry through the decades is replete with examples of design excellence. (See the Gallery below for example jewelry through the decades.)

Trifari’s designs were so good, the company fiercely worked to protect their designs from pirates. Early Trifari jewelry prior to 1955, included information about the design patent in the signature. If the patent was issued the design patent number was included with the Trifari signature. If the patent was pending, some versions of DES. PAT. PEND. was included with the signature. Three examples are shown below, but there are additional variations.

In 1955 Trifari won a court case against a known copycat. This case strengthened the power of the copyright symbol to protect designs. From that time forward, Trifari designs are copyrighted, and the jewelry was marked Trifari with some version of the copyright information. Two examples are shown below.

The advertising also included the new copyright information. Prior to 1955 the ads included patent information: Designs Patented, Authentic only if Stamped on the back with the name Trifari, Design patent(s) pending, and Design patented.

After 1955, the information on the advertisements included: Not authentic unless stamped Trifari Jewelry designs copyrighted by Trifari, Jewelry designs copyrighted by Trifari, and Design copyrighted. Sometimes more than one of the phrases is included in one advertisement. Trifari was serious about protecting their designs!

Trifari took pride in the quality of their work and hired top-quality designers. The gallery below features example jewelry designed by some of the most well-known designers: Joseph Wuyts, David Mir, Alfred Spaney, Jonathan Bailey, Kunio Mataumo, and Diane Love. There were many, many more.

Trifari appreciated their designers. The company listed Joseph Wuyts, David Mir, and Alfred Spaney on some of the design patents. Jonathan Bailey and Diane Love designs, with their names, were featured in Trifari advertising.

Trifari honored Kunio Mataumo with the addition of his signature on some of his designs for Trifari and in the advertising.

Trifari’s business model included a strong marketing plan.

Trifari heavily advertised nationally in fashion magazines. Many, many wonderful advertisements are available today to help collectors identify and date jewelry designs. It is important when ad information is used to date designs to remember that a design may have been made for several years.

Note from Author: It is my future plan to show all of the Trifari ads I’ve collected in the Information section of the website. Some pages from the Trifari 1979 catalog are shown in Collecting Costume Jewelry 303; however, soon the entire catalog will be posted.

One of Trifari’s most important marketing tools was their reputation for excellence. The jewelry sold for higher prices than their competitors because their customers were willing to pay for quality. Trifari knew they must maintain the quality of the jewelry to keep the trust of their loyal customers. Collectors today appreciate the way Trifari kept that trust.

Ownership Changes

The last of the three original partners died in 1964. The children of the partners continued to run Trifari until 1975 when the company was sold to Hallmark Cards, Inc.

In 1988 Crystal Brands (the Monet group) purchased Hallmark Cards, Inc. which included Trifari. In the 1980s the Trifari mark changed to include TM. (The gallery including information about the marks for the jewelry shown.)

By 2000 the Monet group was purchased by the Liz Claiborn group and at this time the manufacturing was moved overseas. Some of the later designs are unsigned except for the original box and paperwork.

Design Variations

Creating design variations based on one Inspired Design Element common to the group, is a normal practice for jewelry designers. The design element might be a stone, the shape of a stone, a color combination, an historical motif like Art Deco, a shape, or any other recognizable trait. Trifari was superb at creating a design group with an Inspired Design Element. Identifying these elements provides a collector with two important pieces of information.

First, the Inspired Design Element helps a collector identify other pieces from a group.

Secondly, once identified as part of a group, the collector can assume that any identifying information about the group (including dating the piece and linking it to Trifari’s extensive advertising) applies to the piece.

In the following gallery the Inspirational Design Element for Trifari design groups is identified. Taking the time to “see” these design elements common to a design group quickly become automatic.

The gallery is in order by decade. The dates given for each piece are from known design patents, known advertising, or from the Trifari signature. Often, the dating information is “best guess” based on the signature and the construction. As new information comes available, the gallery will be updated.

Author’s Note: Despite Trifari’s wonderful documentation, sometimes conflicting and confusing information surfaced while working on this section. For example, I found advertisements dating some jewelry to after 1955; yet the jewelry was signed Trifari without the copyright information. Conflicting information like this is one reasons I love the online format. Unlike a paper book, when I find better information, I can, and will, update the gallery.

TRIFARI GALLERY

KTF. First used in 1935

Top: Tiny 3/4″ Trifari clips signed KTF. featuring a plastic coral flower and two green plastic leaves. They are triangular in shape with each bloom highlighted by a rhinestone. Bottom: Single Trifari 1 1/4″ clip with similar plastic inserts also signed KTF.

Inspirational Design Element: Molded plastic leaves and flowers

This Trifari bracelet is fully symmetrical with rectangular links that alternate between a gold plated link and a rhinestone encrusted link. It is signed KTF. The geometric, flat, design is typical of 1930s jewelry.
Back view showing the rhodium and gold plating.

Inspirational Design Element: Distinctive rectangular links

Top: These two 1 1/4″ 1930s era Trifari clips are signed KTF. The design is typical of flat art deco style clips. When worn together as shown above the asymmetrical design is well-balanced. When worn separated (below) the design is asymmetrical. Bottom: This early Trifari bracelet measures 7 1/4″. It is signed KTF. The X design shown in the center link and at both ends, looks like a stylized Maltese cross.
These clips were also made into Clip-mates. (See Clip-mates below.)

Inspirational Design Element: Art Deco geometric links

There is no known design patent for this 1930s – 1942 Trifari 1 7/8″ribbon motif pin signed KTF.

Inspirational Design Element: Baguette stones simulating fringe

Clip-mates Utility patten issued in 1936

2 1/2″ Trifari Clip-mates pin comprised of two identical leaf design 1 1/4″ clips. Trifari patented the mechanical mechanism used to attach the clips on August 11, 1936 utility patent number 2050864.

Inspirational Design Element: Identical clips, the line of abstract leaves is framed by open space and a fringe of rhinestones

1930s – 1941 Trifari

Measuring 2 1/2″ this Trifari clip is design patent number 114,136 issued in 1939. It is beautifully decorated with red and cream enamel and crystal rhinestone accents. The green rhinestone in the center of the flower adds contrast and draws the eye to the central point of focus. Floral designs, naturally asymmetrical, is a favorite motif for Trifari.

Inspirational Design Element: Red enameled flower with the rhinestone center

Back view showing the gold plating, typical Trifari clip mechanism including a small hook near the ends of the prongs. This hook helps to anchor the clip to the garment.
Typical 1940s elongated Trifari signature with crown over the “T”.
Close view of the design patent number and the hook below the prongs.
~2″ Trifari floral clip with pink, blue, and yellow blooms and green and brown leaves. The ribbon has blue enameling. This is another well-balance Trifari asymmetrical floral design. It is design patent number 119,836 issued in 1940.

Inspirational Design Element: Cluster of small, enameled flowers

Back view showing the typical Trifari clip design and hook. The rhodium plating is in wonderful condition.
Lovely and large this Trifari clip measures 3 1/4″. The floral design includes several types of flowers all encrusted with rhinestones. The three center flowers have five petals with an interesting 8-point center. It is a slightly asymmetrical floral design by J. Wuyts patent number `119837 issued in 1940.

Inspirational Design Element: Five-petal florals with pointed centers

Slightly smaller than the Wuyts clip above this 3″ clip is signed Trifari and Des. Pat. No. 121252 issued in 1940. All eight blooms are dangling from curved stems.

Inspirational Design Element: Blooms dangling from curved stems

This large 3″ clip is signed with the typical Trifari 1940s signature. No known patent exists for the design of this floral. However, the color of the pearls, the size, the open space in the leaves, and the use of enamel help to date this clip to the early 1940s.
Back view showing the typical Trifari clip design.
The numbers 911108 are etched into the back of one leaf. The meaning is unknown.

Inspirational Design Element: Distinctive leaves with open (negative) space

Signed Trifari, this early pin measures 2 1/4″. The design suggests late 1930s to early 1940s. Unfortunately, the signature is poorly struck. There is no known patent for this piece. Note the use of prong-set stones. This is atypical for Trifari. The design of the flowerpot, with one large sapphire rhinestone, is reminiscent of Mazer designs from the 1930s except the Mazer handles are different. The cactus features imperial topaz color rhinestones accented with red.

Inspirational Design Element: The gravity defying way the topaz stones are stacked

Inspirational Design Element: The molded glass petal

Inspirational Design Element: This design, and the one below, is part of a Trifari design group called Emperess Eugenie. The designs feature similar scrolls of metal, pearls, and enamel.

Inspirational Design Element: Variations from the Emperess Eugenie group

This Trifari 2 1/2″ clip features light blue and ruby cabochon stones and burgundy enamel. It is an asymmetrical floral with a distinctively shaped bloom. The ribbon that gathers the stems together is set at an angle. This is a brand trait of many Trifari floral designs.
Back view showing the rhodium plating, signed Trifari clip, and opened backed settings for the cabochon stones. It is signed Des. Pat. No. 122092 issued in 1940.

Inspirational Design Element: The shape of the floral bloom is repeated in at least one other design from that year.

Trifari produced many floral and leaf design clips in 1940 including this 2 1/4″ leaf design patent number 122,339. It features three aquamarine cabochon stones, blue enamel and crystal rhinestones. The curl at the tip of the leaf is decorated with stones and is a Trifari brand trait. The clip is rhodium plated.

Inspirational Design Element: Row of cabochon stones down the middle, graduated in size

David Mir for Trifari

Designed by David Mir for Trifari, this rare elephant pin is design patent number 130,154 issued in 1941. This example has been restored.

Note from Author: See an article about the restoration of this piece under INFORMATION.

Inspirational Design Element: Jeweled Circus Elephant

1942 – 1947 Trifari Sterling

Trifari is famous for the “jelly belly” designs created in the early 1940s using Lucite for the main part of the design. In this case the frog’s belly is Lucite set in gold plated sterling and decorated with crystal rhinestones. The crystal rhinestones are set in silver rather than the gold plating used for the body. This is an important detail. Some reproductions of the famous jelly belly designs appear totally authentic; however, the crystal stones are set in the same gold plating. This cutie measures 2 3/4″ and featured green high-domed, cabochon eyes.

Jelly belly designs are some of the most innovative designs in Trifari’s arsenal.

Inspirational Design Element: Lucite belly

Trifari packed this little bunny with interesting details. He has whiskers, rhinestones outlining his ears, a fluffy rhinestone encrusted tail, a tiny paw holding his yummy branch, and a wary expression that seems to be looking for danger as he munches away on his branch.

Inspirational Design Element: Round belly

This design was produced in several colors. There is no known design patent but a 1943 advertisement showing the design can be seen at www.jewelmuseum.com The details of the design, including the feet, the stretched-out neck, and the flapping wings, give the illusion of flight.

Inspirational Design Element: colorful glass body in the stretched hexagon shape

1947 – 1954 Non-sterling designs, some with Trifari and Design patent information

Author’s Note: Sometimes this set is described as sterling. This example is not sterling; however, it “feels” soft like sterling. In addition, it benefits from a good polishing with a silver polishing cloth.

Inspirational Design Element: The distinctive tessellated band and center decoration

Inspirational Design Element: Blue molded glass stones

The blue stones are molded glass and set in gold tone metal designed to look like branches. The design of the chain continues this “natural branch” motif.

Inspirational Design Element: molded glass stones

This very beautiful red, white, and blue Trifari set includes a 6 1/2″ bracelet, 15 1/4″ necklace, 3/4″ earrings and 2 1/8″ pin. The patriotic color scheme could refer to either the American or French flags.

Inspirational Design Element: Red, White, Blue color scheme, distinctive bracelet design

This high-end Trifari design dates to between 1947 and 1955. The pattern of the baguette stones going around the neck is similar to the pattern of the red, white, and blue bracelet shown above. This pattern helps to conceal the fold-over clasp located at the center back. The necklace measures slightly less than 15″ so it is designed to fit close to the neck.

Inspirational Design Element: Heavy use of baguette stones to decorate the curves; distinctive pattern of stones

Inspirational Design Element: Use of faceted stone for the body

Inspirational Design Element: Snowflake motif, distinctive shape of the branches

Inspirational Design Element: Ballet Dancers in motion

In 1950 Trifari created a series of design using these “demi-lune” stones. This tree is a design variation of patent number 157,200. The original patent shows a larger tree with 10, rather than 6, demi-lune stones. A 1950 advertisement calls these stones “Pseudo-moonstones”. The jewelry with these stones is part of Trifari’s Claire de Lune (meaning moonlight) series.
Interesting Trifari signature with “PE” etched into the back.

Inspirational Design Element: Demi-lune stones

Inspirational Design Element: Demi-lune stones, triple circle design

Inspirational Design Element: Baguette stones as the dominate design decoration

Trifari produced many variations on the key motif including this 2 1/2″ pin signed Trifari PAT. PEND. There is no known patent for this design; however, the design, like the bird shown above, is predominantly decorated with baguette rhinestones dating this piece to ~1950.

Inspirational Design Element: Baguette stones, key motif

Inspirational Design Element: Baguette stones, ribbon motif

Inspirational Design Element: Invisibly set stones in a triangular pattern

Inspirational Design Element: Sunflower motif, distinctive grid pattern construction

Several pieces with this innovative and distinctive basket weave design were created; however, there is only one design patent number 162,079 for the bracelet (not shown). This design was advertised in 1951 as “Heart Throbs”. The ad shows a necklace, bracelet, two pins in different sizes, and earrings. This example measures 1 1/4″.

Inspirational Design Element: Woven baguette designs, heart motif

Author’s Note: Nolan Miller made a modern copy of this design.

Inspirational Design Element: The five-point start comprised of diamond-shaped rhinestones

The necklace and pin are well-balanced asymmetrical designs. The large stone is the point of central focus. Curving lines arch over and around the design elements to unify them.

All pieces signed Trifari PAT. PEND.

Inspirational Design Element: The large tear-drop stone topped with a small round stone

Inspirational Design Element: Eyes made of beads with pin centers

Inspirational Design Element: Distinctive framed petals, white beads for the center

This beautiful set was advertised in 1952 as “Promenade”. The 15″ necklace is design patent 167,652, the bracelet is 167,654, and the earrings are 167,716.

The bracelet is fully symmetrical. The earrings and necklace are well-balanced asymmetrical designs.

Inspirational Design Element: The cone-shaped curl of metal decorated with baguette rhinestones

Inspirational Design Element: The diamond-shaped five-pointed star

Inspirational Design Element: Frame design with stone belly

Inspirational Design Element: The floral element consisting of navette-shaped stones surrounded by a halo of rhinestones

It is signed Trifari PAT. PEND.

Inspirational Design Element: White plastic, bell-shaped flowers

All pieces signed Trifari PAT. PEND.

Inspirational Design Element: The pear-shaped elements

This lovely floral 16″ necklace and 1 1/2″ earrings matche design patent number 172,187 issued May,1954. The central point of focus for this design are the elegant flowers defined by faux alexandrite and green rhinestones. The use of the primary emerald color and the lavender secondary color provides an eye-catching contrast that draws the eye.

Inspirational Design Element: Flower with two contrasting stone colors

Author’s Note: This design was also featured in a 1958 Trifari catalog in three sizes with earrings. I don’t know if the 1958 reissue had the same signature. If the reissue had the same signature without the copyright symbol, this set could date to 1958.

Inspirational Design Element: Decorative tips

1955 – 1960s Signed Trifari with copyright

After 1955, Trifari used the copyright symbol, strengthened by a court case Trifari won to protect their designs. They stopped applying for patents. Fortunately, many vintage ads are available to help date these pieces. When an ad is unavailable, the dating information is based on construction elements that may or may not be accurate.

Advertised in 1955 as Bolero this fully symmetrical design consists of faux green stones set in gold tone Trifanium. The ad states the jewelry is available in turquoise, coral, or white. The green color was likely added later. The necklace measures 13 1/2″ with a 3″ extension chain, the bracelet is 7 1/4″, and the earrings are 1″.

Inspirational Design Element: Oval plastic stones in distinctive frames

This distinctive and original design was featured in a 1955 advertisement as “Jeweled Embers”. This is the clear crystal version, but it was also offered in colors. It is a fully symmetrical, link design that is comfortable to wear. The faux branches are angled to showcase the sparkling stones. The “knot” design of the 3/4″ earrings is original and creative. The necklace measures 13″ with a 3″ extension. The bracelet is 7 1/4″.
The interesting large size of the copyright mark suggests Trifari not only intended to protect their design with the copyright but wanted to be sure their intention was clearly visible.

Inspirational Design Element: The distinctive branch link topped with a stone

This beautiful white Trifari bracelet measures 7 1/4″ and features round and oval shaped white cabochon stones. Each link has four leaves at the top and bottom. The connectors between links are capped with a white oval cabochon, so that the connectors are part of the unified design.
Back view showing the shape of the links and the connectors.

Inspirational Design Element: White cabochon stones

This 1 1/2″ pendant and matching 1″ earrings is a color variation of the set shown above and are part of the “Radiance group”. Interestingly, the pendant and earrings are signed Trifari without a copyright symbol.

Inspirational Design Element: The seven stone floral is the unifying design element.

Inspirational Design element: The “v” shaped branches and dangling beads

This outstandingly well-designed Trifari set is signed Trifari with the copyright symbol. It dates from 1955 – 1960s. The set is a fantastic example of how a designer creates variations, sometimes very different from the other pieces, based on one or more inspirational elements. The inspirational elements are the black diamond rhinestones and pearls. The 13 3/4″ necklace with 3″ extension and 7 1/4″ bracelet were originally purchased together, yet the design of the bracelet is substantially different than the design of the necklace. The bracelet has no dangling elements. It is comprised of navette-shaped stones set between geometric “Vs” or triangles. It is a link design that is flexible and comfortable to wear.

The design of the necklace and 3″ pin feature tear-drop shaped black diamond rhinestones and white pearls. Like the bracelet they are fully symmetrical. They also have an additional inspirational design element – a circle, or a semi-circle of black diamond floral elements with pearl centers. The 1 1/4″ oval earrings are a design match for the top stones in the brooch.

Author’s Note: I’ve seen two additional necklaces that match the inspirational design elements in this set. One necklace features the same stone design as the earrings. The other is a less elaborate version of the necklace. Many brands, including Trifari produced designs at different price points.

Inspirational Design Elements: Black diamond stones in navette and tear-drop shapes, white pearls with black diamond accents, some dangling elements.

Advertised in 1958 as “Bouquet” this popular Trifari set features clusters of plastic lowers set in wavy, textured, gold plated branches. The set is described as “Finely textured golden toned Trifanium touched with colored petals in white, white/turquoise, white/coral, yellow/coral.” The necklace measures 13 3/4″ with a 2 3/4″ extension chain, 7 1/2″ bracelet, 2 1/2″ brooch and 1 1/4″ earrings.

Inspirational Design Element: The cluster of white flowers

Inspirational Design Motif: Pleated metal with navette-shaped stones

Inspirational Design Element: Eight petal flowers on a branch

Inspirational Design Element: Classic motif with a broken circle of stones

This Trifari design group was advertised in 1959 as “Etoile” (French for star) and features iridescent nuggets stones and navette stones with an aurora borealis finish. The designs were made in several colors. Collectors love jewelry with these stones. The 2 1/3″ design on the left is a fleur-de-lis shape with yellow nuggets and clear aurora borealis stone accents. The matching earrings are oval and a traditional symmetrical design that works with all of the “yellow nugget” jewelry in this group including the 3″ key shown above. The wreath design at the top measures 2 1/4″ and features green nuggets. Note the open space at the top of the wreath. This break in the symmetry of the design ads interest while remaining comfortable to the “eye”.

Inspirational Design Element: Glowing nugget stones

Inspirational Design Element: Faux baroque pearls in the shape of a five-petal floral

Inspirational Design Element: Trifari’s elegantly balanced, asymmetrical designs is a brand trait of Trifari’s designs. The design element in many floral designs is a floral element, breaking a decorative element, to curve to the side and balance the design.

The design of this set is innovative and distinctive. Tiny gold cut outs, in the shape of four petal flowers are topped with flat backed sapphires stones topped. They resemble buttons. Additional small sapphire rhinestones decorate the outside. The bracelet measures 7″, the earrings are 1″ ovals, and the owl is 2″.

Inspirational Design Element: Button style decorations in recessed settings, blue and white color scheme

Inspirational Design Element: Hammered metal, cabochon “gem” stones

Inspirational Design Element: Unique woven design

Inspirational Design Element: Woven design with pearls

All of these pieces are variations of a 1964 Trifari design group called ” Royal Renaissance”. The stones are set in antiqued gold tone metal and simulate the look of “gripoix” (poured glass). The prong-settings are unusual for Trifari. The rich royal colors, coupled with the antiqued metal, support the vintage motif of this popular set.

Author’s Note: I found a piece from this set in a trip to Austria. It was expensive. Since I already had this set, I didn’t buy it.

Inspirational Design Element: “Poured” glass with antiqued metal

This long, 3 1/2″ bird in flight pin resembles the 1964 bird shown above and dates to the same era. It features flowing blue and green feathers with a textured gold tone body. The head is streamlined to give the illusion of flight.

Inspirational design element: Flying bird motif, blue and green enamel

Inspirational Design Element: Petite figural with exquisite enameling

Inspirational Design Element: Tailored metal design with pearls and rhinestone accents

This beautiful bracelet is signed Trifari without the copyright symbol. This design is shown in a 1966 Trifari catalog found at www.morninggloryantiques.com. The catalog called the design “Contessa”. It measures 7 1/2″ inches and includes emerald and sapphire rhinestones in a distinctive floral pattern.

Author’s Note: It is unknown why the Trifari signature for this set lacks the copyright symbol. However, the catalog and the design of the bracelet date it to 1966.

The design of the bracelet links alternate between the blue and green floral and the cluster of sapphire rhinestones all set in gold plated metal.
The back view also shows the alternating pattern of the floral and the cluster of stones.

Inspirational Design Element: The inspirational design element for this bracelet is the distinctive pattern described above.

A 1966 catalog at www.morninggloryantiques.com features a group of innovative Trifari jewelry designs called “Briolette” featuring colorful, faceted beads. The group includes a variety of pins, earrings, necklaces, and a bracelet done in colorful faux sapphire, crystal, fuchsia, topaz, jet, and olivine beads. This 3″ double bloom has fuchsia beads.

The Trifari “Briolette” beads are round with pentagon-shaped facets. Trifari’s use of the term briolette is interesting because briolette beads are traditionally defined as pear-shaped beads with triangular shaped faceting.

Inspirational Design Element: Faceted beads used in place of rhinestones

The Trifari innovative “Modern Mosiacs” design group advertised in 1966 features designs with open frames filled with resin to simulate the look of stained glass. It is a costume jewelry version of plique-a-jour enameling where glass enamel is placed in metal spaces with a removable backing. When the backing is removed, the light shines through the colors just as light shines through stained glass. The advertisement describes the jewelry as “…simulated translucent jewelry…”.
The Trifari “Modern Mosaics” Christmas tree pin was produced in green, red, clear, and multi-color resin. It is a symmetrical design comprised of asymmetrical, colorful resin shapes. Tiny crystal rhinestones accent each resin shape.
The earrings are 1″, the maple leaf is 3″. The Christmas tree pin is 2″.

Inspirational Design Element: Resin to imitate plique-a-jour enameling

Inspirational Design Element: Small enameled floral design

Inspirational Design Element: Textured, snakeskin style enameled metal

Inspirational Design Element: Tear-drop shaped coral cabochons and textured enamel

Inspirational Design Element: Vibrant green cabochons with sapphire accents

Inspirational Design Element: Modernist design with paisley elements and moonstones

Inspirational Design Element: Modernist design with both smooth and textured metal

Measuring approximately 16″ this rare necklace design includes two rows of emerald, tear-drop shaped stones set in double frames. The stone is set in one frame. Then the framed stone is suspended in another frame. The frames have a twisted rope decoration. This is a recognizable, distinctive design.
The two strands fit perfectly together so the necklace lays flat when worn.

Inspirational Design Element: Faux gemstones in double frames

Inspirational Design Element: Art Deco motif, rhinestone chain

Inspirational Design Element: Beads cascading from a frame

Late 1960s – 1970s through 2000

Inspirational Design Element: Innovative use of Lucite

Inspirational Design Element: Creative use of Lucite and stones

Inspiration Design Element: Modernist motif, large heavy design, nice plating

In the 1970s artifacts from King Tut’s tomb toured the United States. At that time Trifari created this beautifully enameled, Egyptian revival group. A larger version of the 1 1/2″ scarab on the left was also produced (not shown). The button-style earrings are approximately 1″; however, more elaborate earrings were also made (not shown). The pendant is the lotus flower. It measures 3″ and is suspended from an 18″ snake chain. The link bracelet is 7 1/4″. All of the enameling is exquisitely done. A rare collar necklace was also part of this group (not shown).
The back view shows the brushed gold tone finish. All pieces are signed Trifari with the copyright symbol.
The design of the clamper bracelet consists of two stylized cobra heads. It fits an average size wrist. Ancient Egyptian carvings often show a bird with the wings in a downward motion. This rare bird pendant measures approximately 3″ and has the Ankh symbol for immortality and everlasting life, suspended below the bird.
Back view showing the wonderful enameling stretching all of the way around the bracelet.

Inspirational Design Element: Egyptian motif, distinctive enameling

Diane Love For Trifari

Inspirational Design Element: Historical replica, original and distinctive chain

Jonathan Bailey for Trifari

This metal hang tag, first used in 1954, is attached to the chain.

Inspirational Design Element: Modernist design, molten gold motif

Kunio Mataumo for Trifari

This beautiful floral set was designed by Kunio Mataumo for Trifari in the early 1980s. The necklace is 17″, bracelet 7 1/2″, and the drop earrings 2″. It is a symmetrical design featuring large pink stones nestled with gold tone flowers. The earrings were purchased with the necklace and bracelet and are likely a design variation.
The Trifari TM signature was first used around 1980. The script Kunio Mataumo signature is easily identified.
Back view showing the chain-link construction.

Inspirational Design Element: Florals and vibrantly colorful stones

Inspirational Design Element: Creative use of triangles

Soft and satiny this 1980s Trifari 16 1/2″ collar necklace, 3″ brooch, and 1 3/4″ earrings was designed by Kunio Mataumo for Trifari. The plating is the star of this design. It is soft, muted and distinctive. The graceful leaves, unadorned except for the finish, are beautifully sculped. They are graduated in size and reach all of the way around the neck.
The set is signed Trifari in script (a 1980s signature) and Kunio Mataumo in script.
Back view showing the link design and dimensional leaves.

Inspirational Design Element: Unadorned leaf design with soft gold tone plating

Inspirational Design Element: Figural with cabochon belly

Signed Trifari TM and dating to the 1980s – 1990s this lovely vase of Lucite flowers measures ~2″. This piece has some of the tiny details of the older Trifari designs including a red, high domed cabochon at the base and crystal rhinestone accents.
This design is constructed all in one piece.

Inspirational Design Element: Colorful plastic flowers

This Trifari “Moghul-style” set is signed Trifari TM and dates to the 1980s. The pin measures 3 1/8″, the “J” shaped pierced earrings are 1 1/4″, and the necklace measures16″.
The brooch and earrings feature swirled metal decorated by ruby, sapphire and emerald Lucite stones. The necklace, purchased separately, features the same stones but the scrolled metal design is different.
Back view showing the open work in the designs.

Inspirational Design Element: India inspired motif and gem colors

Inspirational Design Element: The leaf-shaped decorations and vibrant colors

After 2000, lower quality unsigned Trifari designs

Author’s Note: It is challenging for me to show the following Trifari jewelry because I struggle to be “kind” in the descriptions. I do not like negativity in my work. After much thought, I decided it was important to show what can happen when high standards are not upheld. The designs and the quality of the jewelry become ordinary.

Inspirational Design Element: Oval shapes with small stones

This set was purchased in a department store. The plastic pin is unsigned except for the Trifari box.
This is another example of unsigned Trifari jewelry. The necklace and earrings are plastic, and the chain is unremarkable. The design lacks Trifari’s usual attention to detail and distinctive design quality.

Inspirational Design Element: lightweight plastic stones in a simple, unadorned style

The exact date when Trifari jewelry was no longer signed is unknown.

Conclusion:

From the 1930s through the 2000 Trifari produced high-quality jewelry in terms of materials, manufacturing, and especially in design. Trifari jewelry collected high values from customers through the decades and collects high values from modern day collectors. The crown in the Trifari signature is well-deserved…Trifari is a KING among vintage jewelry companies.

Author’s Note: Chapter Three will be next. Chapter Two, Part II featuring collectible jewelry brands started after 1948 – 1960s will be added at a later date.