Chapter Two, Part I

Classically Collectible Brands

Chapter Two, Part I features classically collectible brands that have stood the test of time. Each brand presented successfully produced well-designed and manufactured costume jewelry designs over several decades.

For some brands, jewelry was an accessory for their fashion business. While these companies did not always directly design or manufacture jewelry for their brand, they selected jewelry to meet their high fashion standards.

They all adhered to solid business practices while producing “jewelry art” collectors seek today.

First, the founder(s) of each brand had a passion for jewelry design or manufacture. They were earning a living doing what they love.

Each brand exercised integrity in their business practices. They insisted on high-quality manufacturing to be able to offer their customers a quality product.

Innovation was an integral part of their business model. Each brand embraced the ever improving and changing manufacturing techniques and the enhancements to jewelry design the new techniques provided.

Year after year, each brand produced distinctive, recognizable jewelry designs made with integrity and innovation.

The successful brands had a strong marketing plan that embraced fashion trends while adhering to the established business model.